one artist - two creative worlds
Everything about your brand should speak for you when you are not in the room.
Your Brand's Visual Storyteller
Hi again - I'm Tracey your creative partner in building your brand design or special event visuals. For over 35 years, I have worked with businesses and entrepreneurs to promote their business, strengthen their brand and attract new clients. Each project is approached with two important aspects - maintaining cohesive design and working with what inspired the business to be. Remember, your brand's imagery shapes how you are received in the public eye, so it's important that your visuals are consistant in a style that is both intentional and symbolic in nature from concept to design to print & web.
And yes, I do work with individuals as well to create designs that speaks to them for their personal projects and needs. What do you have coming up? Let's chat!
What makes you unique in a sea of others?
Do you have a hard time describing what you do? Are your marketing materials explaining it well for you? When you look at your logo, your website & social media, your printed collateral, is your story being told clearly? ​
​
The color palette, fonts, layouts and materials should always be thoughtfully selected so that your audience will not only connect with you but remember you when you are not standing in front of them to describe it away.
The presentation of your brand's visuals is one of the most important aspects of your business. It helps you to be successful with both your appearance and in how you provide your messaging to the public. Feeling unsure? Read on, I can be of help!
Your Personal Creative Support Department
Are you a small business owner struggling to create or refresh your brand? Do you wish you had guidance on how to turn your DIY efforts into something professional and impactful? I hear your calling and would love to help however I can!
​
I’m excited to offer personalized 1:1 coaching sessions to help small businesses (like those with minimal staff, DIYers, membership and subscription box businesses) create brands that feel authentic and look professional. Whether you need help with making your documents look cohesive, cleaning up your color palette, learning how to use "non-design" programs to produce professional looking materials, to update the presentation of your website/social media/newsletters, etc., you don't have to go it alone.
Together we can work through the look of your materials going step-by-step so that you can learn how to take your vision and speak to your audience in a professional way.
​
I love taking the experience I have had over the years and bring it to personalized level by working with businesses and entrepreneurs looking to create that WOW factor with they are interested in learning how to do it themselves. One of the best parts is when we look at the before-and-after moment when each project is done. They can't believe they have done it after struggling for so long!
Your brand's focus and personality should shine through in everything that you put out into the world and not leave people with confusion. ​If you would like help, I'd love to guide you through as your very own Creative Support Assistant!
View Some Projects
With over 35 years of experience in graphic design and production, over 15 years of owning my own business and a lifetime as a creative, I have helped launch, rebrand and support brands such as:
Java Love Coffee Roasters Co.
Jersey Barnfire
Fairy Tales Hair Care
Zara Phillips
Blanche Garcia Designs
Skyfactor
Montclair Bread Company
Hoboken International Film Festival
Montclair Film Festival
IMC Kids Gym
Walnut Street Fair
and many more!
As tempting as it is to go the “cheap route” with your design needs with so many platforms on the market these days, please don't! Know that saving some costs now will likely create a heap of extra costs later with corrections and redevelopment. The same goes for using AI. You won't have something entirely unique and you'll likely have files that will be limiting in its usage. Can I help problem solve, like vectorize those files? Likely yes, but why not do it right from the start?
“Good enough” should never be what you strive for when it comes to making your mark in the world.
"Tracey Diamond, ahhh the word "diamond" is the perfect description. She took my vision, my "story" my "brand" and she brought it to life...with my logo and my website. I am extremely hard to satisfy because my vision is so clear and so exact, but her one tool that is crucial is that she gets to KNOW you. Who you are, how you think, what your goals and dreams are. She gets the REAL YOU! Now that is a gift!!
If you want YOUR brand to stand out and not some cookie cutter version contact her...you will not be sorry!"
Carol Newlands, Path2Longevity
Promise to not spam your inbox but will send notes every so often with tips, updates, special offerings and some creative inspiration.