What is Brand Identity Design?

Brand imagery is the aesthetic of your messaging.  Together the visuals make up your brand's identity.  Your imagery is your visual communication to your customers and potential customers.  It makes your business noticeable in the world.  Ask yourself, what makes you unique in a sea of others?  Think of it as the who, what, when, where, why and how of the way it is presented in the world all wrapped in one.  The colors, fonts, typography, layouts and materials should always be carefully and creatively selected so that your audience will remember you when you may not be standing in front of them in person to describe it directly. 


How you choose to display your brand is one of the most important aspects of your business in order to be successful with your mission and direction you are heading.   Together we make your message meaningful and remembered.

A Little About Me...

I am a fine artist at heart who looks at the world in shapes, colors and textures.

So when working on a project, no matter what the size, I approach each design with its own uniqueness that, most importantly, draws upon what inspires the people or the business behind it.


Whether asked to produce a final product in electronic or printed form, the areas of final design widely vary, including logos, business cards, brochures, postcards, announcements, banners, stickers/labels, menus, apparel, promotional items and more. Think of Tracey Diamond Designs as your solution to building and supporting your brand or event, from concept to design to print.

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Creating cohesive design to promote your business, strengthen your brand and attract new clients.

Kind Words From Clients

Tracey Diamond Desings Testimonials

"Tracey Diamond, ahhh the word "diamond" is the perfect description. When I decided to start my own coaching practice I had the picture in my head. I have always had a very creative mind...God decided to skip the part where one can execute the vision...BUT!! that is ok because the Universe is your partner, always...and who was I introduced to...but Tracey!!

Long story short...she took my vision, my "story" my "brand" and she brought my LLc to life...with my logo and my web site. I am extremely hard to satisfy because my vision is so clear and so exact, but her one tool that is crucial is that she gets to KNOW you. Who you are, how you think, what your goals and dreams are. She gets the REAL YOU! Now that is a gift!!

And I suggest that if you want YOUR brand to stand out and not some cookie cutter version contact her...you will not be sorry!!"

Carol Newlands, Path2Longevity

Designing Your Brand Identity

Group Involvements

Montclair Bounce
North Essex Chamber of Commerce
Hoboken International Film Festival
montclair film
©Tracey Diamond Designs. All rights reserved. Do not use or reproduce without written permission from Tracey Diamond Designs.
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brand identity - fine art - pattern design


Coming November 28!

An Online Art Show + Event

Celebrating and Supporting Independent Artists.  Click Graphic to register to attend.