What is Brand Identity Design?
Brand imagery is the aesthetic of your messaging. Together the visuals make up your brand's identity. Your imagery is your visual communication to your customers and potential customers. It makes your business noticeable in the world. Ask yourself, what makes you unique in a sea of others? Think of it as the who, what, when, where, why and how of the way it is presented in the world all wrapped in one. The colors, fonts, typography, layouts and materials should always be carefully and creatively selected so that your audience will remember you when you may not be standing in front of them in person to describe it directly.
How you choose to display your brand is one of the most important aspects of your business in order to be successful with your mission and direction you are heading. Together we make your message meaningful and remembered.